Nexgen Marketing posted on October 31, 2017

Planogram software or planogram builder allows to effectively manage and plan the spaces in your store. If you’re a small business owner or retailer, it becomes much more important that, you have a planogram implemented in your store from day one. The reason is simple - it gives you an edge over your competition. In short, planogram software can take your space planning to the next level!

Planogram software has been viewed as an expensive option that is meant for only big businesses and retailers. But this is not the case. Small business can benefit from planogram immensely. Short-term benefits include having a clean and non- chaotic display of data and products and a better understanding of your product performance. It also improves the overall store layout and shopping experience.

Long-term benefits include an increase in sales with no due out of stock and a better sales strategy. Also, you would be able to create any number of store-specific planograms, which can be refreshed and implemented more frequently and easily than any big business, depending on your customer demands.

Long-term benefits include an increase in sales with no due out of stock and a better sales strategy. Also, you would be able to create any number of store-specific planograms, which can be refreshed and implemented more frequently and easily than any big business, depending on your customer demands.

Planogram Strategy for Small Businesses:

We have already discussed about the two-planogram strategy that large businesses or retailers can implement in our previous blog post. Now here’s the planogram strategy that we have tailored for small businesses and retailers.

Once you’ve decided that you’re going to implement planogram software, you need to decide on who those software users would be, so that two or three users should be able to give you store specific planograms and the product performance at regular intervals. You can assign someone who already works for you rather than hiring someone for this job.

From there, it’s a matter of purchasing the license for the planogram builder. For small businesses, it’s always best to go for a cloud based planogram. It would take a few hours to communicate and train up the users about your sales strategy using the planogram. But if you are using a simple planogram like Nexgen POG, you don’t even need to train or enrol for a training about the software. It’s easy to learn and use. Once you got used to the planogram software which takes no more than half an hour to create planograms and the user can share it with to whomsoever it concerns and implement at store level. Your store won’t be same anymore with planograms. Go planogramming!

Do you want to check the planogram software before buying? Try Nexgen POG free trial!


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