Nexgen Marketing posted on 08/03/2022 12:00 AM

When retail inventory is large – the retailer needs to identify multiple types of product categories, including differentiating them into two distinct groups. It includes hardline and softline products. Planograms help retailers effectively plan and execute both hardline and softline products in their stores.

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Nexgen Marketing posted on 07/27/2022 12:00 AM

With the rapid changes in the retail landscape, it is important to plan the promotional activities of your store. Planogram is a great tool that helps plan product execution in retail stores. Planograms are visual merchandising tools, which help retailers in planning the right items to be placed on shelves with promotional activities going on.

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Nexgen Marketing posted on 07/20/2022 12:00 AM

In today’s retail world, it is difficult to maximize the store’s performance and look for every single detail of efficiency. Since they operate business on a low margin at first, they need to look for better ways to boost their revenue by 5% on average with planograms.

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Nexgen Marketing posted on 07/13/2022 12:00 AM

As a retailer, when you are interested in planning your store layout design, you cannot just jump in and design your store layout. Instead, you need to recognize the path which will help you finish the layout design. That includes strategic planogram software, which will benefit your retail sales. So, planograms are visual merchandising tools, which help you plan and execute your store shelves efficiently to entice customers.

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Nexgen Marketing posted on 06/29/2022 12:00 AM

Being strategic in every retail environment is one of the most important things to do in retail. If you want to please your shoppers and encourage them to purchase, there is a tactic for that. If you want to boost your sales and retail conversion rate, there is also a strategy for it. In short, you need to use multiple categories of tactics for the success of your retail store business. That is why planograms are the best.

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Nexgen Marketing posted on 06/22/2022 12:00 AM

When your customers walk into a store and find the aisles are messy, they will stop visiting your store. Similarly, there may be situations where your store is stocked out of items that your customers need the most. This leads to losing your shoppers and sales. Well, you can fix this with the help of planograms.

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Nexgen Marketing posted on 06/15/2022 12:00 AM

Consistent product availability is the reason behind a positive shopping experience and earning loyal shoppers. . Planogram is the best space planning software to reallocate your shelves with the right number of products to avoid being out of stock and meet the needs of shoppers. If your store runs out of stock, it results in low product availability and affects your business by losing sales and impacts the shopping experience.

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Nexgen Marketing posted on 06/08/2022 12:00 AM

Running a multi-store retail business is no piece of cake, it requires proper planning so that all your stores bring profit. It includes managing sales, inventory, promotions, layout, and shoppers. So, how do you plan your store’s merchandising strategies for multiple stores effectively? The answer is simple – planogram software.

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Nexgen Marketing posted on 05/25/2022 12:00 AM

When done right, new product placement can be a big toss for winning your shopper’s heart. And a big part of its success is product pricing. If you fix the price right and visually represent the item well on store shelves, it can drive sales and enhance your retail brand image. That is why you need to be strategic while choosing a pricing strategy like price skimming.

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Nexgen Marketing posted on 05/18/2022 12:00 AM

It refers to the length of time shoppers remain in your store by interacting with your products or brand. As they spend more time in your store, it encourages shoppers to spend more money on the products. It also provides valuable insights into the customer’s’ needs, and more importantly, it shows how they behave in your store. Considering that increasing the dwell time of your shoppers can result in huge sales, you need to efficiently place items on store shelves with planogram software.

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Nexgen Marketing posted on 05/11/2022 12:00 AM

It is no secret that today’s retail stores are more competitive than ever. In a study, it has been said that 20-40% of shoppers moved online during the pandemic’s peak. That is why managing or opening a store is not an easy task nowadays. It requires proper planning and execution to enhance the customer’s shopping experience. It can be done with planogram software.

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Nexgen Marketing posted on 05/04/2022 12:00 AM

When it comes to different types of retail shelving, the most important one is gondola shelving. Your shopper’s can find them in your stores and across other retail formats because of their highly functional features. But the question is, how will you maximize the store’s efficiency with gondola shelving? A recent report shows that a gondola shelf built using an efficient planogram causes 50% of the total sales of the store.

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Nexgen Marketing posted on 04/27/2022 12:00 AM

Category management is essential for managing the product categories to gain profitability. So, how does proper category management affect retail shopping experience? Well, this can be done with the help of well-built planogram software. Planograms are visual merchandising tools, which help retailers execute category-wise product placement effectively on store shelves.

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Nexgen Marketing posted on 04/20/2022 12:00 AM

Merchandising strategies continue to play a key role in your retail store’s success. Creating more profitable categories which include a new brand or fresh product line helps to create a buzz among the shoppers to boost impulse purchase opportunities. More importantly, these categories can make you stay relevant in the competitive industry.

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Nexgen Marketing posted on 04/13/2022 12:00 AM

Imagine, for example, that your customers are enjoying a new variety of noodles. The demand for these noodles suddenly grows high, and it doubles over a one-month period. Due to the lack of analysis, the noodles are kept on the bottom shelf of the store with a limited number of product facings. This, in turn, makes it difficult for other shoppers to find the product, resulting in huge sales loss. Taking advantage of these opportunities can be difficult, however, this is one area where planogram

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Nexgen Marketing posted on 04/06/2022 12:00 AM

It is a temporary store set up by a brand or an e-commerce business that helps in testing physical retail strategies by engaging with customers in a more in-depth way. Pop-up store’s’ duration depends on the retail purpose and goal of the business, which can be a few months. Pop-up stores can be well established with the help of planogram software.

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Nexgen Marketing posted on 03/30/2022 12:00 AM

Stocking the right products and merchandising them rightly on a shelf helps boost retail sales. Imagine, for example, that your customers are enjoying a new variety of plant-based patties. The demand for such items will increase over a period of time. Therefore, retailers need to stock such items and take full advantage of the sales potential of these items by considering the space allocation with data-driven planograms.

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Nexgen Marketing posted on 03/23/2022 12:00 AM

In the retail business, planogram is the first form of selling. Before a shopper enters a store, the window displays will sell the product. And once you convince them of your store layout, it will determine whether they need to stay or walk out. That is how important a planogram is. Planograms are the visual merchandising tools, which increase your brand’s visibility with better product planning and placement.

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Nexgen Marketing posted on 02/22/2022 12:00 AM

Visual merchandising strategies helped many retailers to redraw the business in unforeseen ways to adapt with the new changes happening. The blog explains how retailers can implement visual merchandising in their store to encourage social distancing.

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Nexgen Marketing posted on 02/16/2022 12:00 AM

Small businesses have been facing huge losses during the Covid-19 pandemic. About two-thirds of small businesses have closed in the universe since it began. However, brick-and-mortar stores have now started to think vice versa. The chance of a brick-and-mortar store opening is more than 50% a year in the U.S. and other countries. This renewed optimism for retail businesses leads to the perfect opportunity to start a brick-and-mortar store in 2022 with the help of planogram software.

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Nexgen Marketing posted on 02/02/2022 12:00 AM

Visual merchandising tactics will help retailers to convey the right information about products to customers. The type of your store layout, fixtures, and product placement will say a lot about your store and its brand identity. This helps retailers to differentiate from their largest competitors.

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Nexgen Marketing posted on 01/12/2022 12:00 AM

While there are seasonal trends in retail sales – New Year, Christmas, Black Friday, Thanksgiving, Valentine’s Day – the weather can play a huge role in enticing customers. Therefore, many retailers execute their store shelves to influence consumer’s purchasing behavior with the help of planogram software.

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Nexgen Marketing posted on 01/05/2022 12:00 AM

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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Nexgen Marketing posted on 12/29/2021 12:00 AM

Visual merchandising trends are more important than ever. It helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales.

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Nexgen Marketing posted on 12/01/2021 12:00 AM

CDT is considered as the path to purchase, by considering factors such as product, store layout, location, brands and many other factors. Therefore, CDT can be used to boost customer loyalty with the help of a visual merchandising strategy. Planogram is considered as the visual merchandising tool, that helps shoppers to easily identify the type of products they are looking to purchase.

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Nexgen Marketing posted on 11/23/2021 12:00 AM

product range review is an important tool to maximize retail sales and improve profitability. It is the logical understanding of products in a retailer’s range per cluster. This helps to evaluate the performance of each product against the performance of the total range.

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Nexgen Marketing posted on 11/17/2021 12:00 AM

Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories to entice customers.

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Nexgen Marketing posted on 11/10/2021 12:00 AM

Category hierarchy helps retailers to organize the products on store shelves for sale. A well-thought-out category hierarchy can help customers choose the products of a certain category. With the help of a planogram, retail product hierarchies can group the products and improve sales.

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Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 09/29/2021 10:16 AM

Product bundling is a common sales strategy implemented by retailers across the world.Retailers can bundle products together as an upsell or cross-sell way. Upsells are used to persuade customers to upgrade the items in to a more expensive version. While cross-sells are for promoting customers to buy more products on impulse purchases. Therefore, products can be bundled together on shelves with the help of planogram software.

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Nexgen Marketing posted on 09/22/2021 05:16 PM

For a retail store, there are many ways to experience excess inventory. When that happens, it is important to find a way to resolve or reduce it from becoming dead stock. To avoid this, a planogram software would help figure out excess inventory causes, including low-demand items with fewer sales.

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Nexgen Marketing posted on 09/16/2021 05:48 PM

Stock replenishment is a vital part of retail sales, it ensures that the retail shelves are stocked with the right products at the right time with optimum quantity. Retailers can automate replenishment with the help of planogram software. Planogram would help figure out the over and under stock causes and improve customer experience by ensuring that products are more readily available on retail shelves.

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How to increase sales of soft drinks?

Apr 22, 2019   |   22433

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   14259

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   13796

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.