Nexgen Marketing posted on 04/13/2022 12:00 AM

Imagine, for example, that your customers are enjoying a new variety of noodles. The demand for these noodles suddenly grows high, and it doubles over a one-month period. Due to the lack of analysis, the noodles are kept on the bottom shelf of the store with a limited number of product facings. This, in turn, makes it difficult for other shoppers to find the product, resulting in huge sales loss. Taking advantage of these opportunities can be difficult, however, this is one area where planogram

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Nexgen Marketing posted on 12/22/2021 12:00 AM

Assortment planning for seasonal events can be made with the help of visual merchandising strategies. Planograms are the visual merchandising tool, that helps retailers effectively place seasonal products on store shelves with the right amount of space between other products.

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Nexgen Marketing posted on 04/15/2021 01:58 PM

Traditional space planning solutions that rely on spreadsheets and PDFs force space planners to do menial, repetitive planogramming tasks to keep up with the demand while what they actually need is more time to concentrate on higher-level space planning strategy. New age cloud-based planograms provide an ideal solution to such issues. They let space planners plan, coordinate, communicate and automate all their space planning tasks in one place. Thus ultimately helping them to get the right produ

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Nexgen Marketing posted on 03/06/2018 06:32 PM

Using a planogram in your retail store will lead to more happy customers and more sales. When you are using a planogram, either for the first time or you already have one, but want more people in your organisation use it, then what you need is a simple and easy planogram tool. Here are the benefits that you can have while using an easy planogram.

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Nexgen Marketing posted on 10/31/2017 08:59 PM

Planogram software has been viewed as an expensive option that is meant for only big businesses and retailers. But this is not the case!

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How to increase sales of soft drinks?

Apr 22, 2019   |   21345

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   13820

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   13020

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.