Nexgen Marketing posted on 11/27/2024 12:00 AM

Thanksgiving and Black Friday bring a surge in foot traffic and online shopping, making it essential to have a well-organized and strategic shelving plan. Planograms provide a visual and data-driven framework to drive store sales.

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Nexgen Marketing posted on 11/13/2024 12:00 AM

The Thanksgiving season brings a surge in shoppers seeking everything from food essentials to festive decor. To capture these holiday-driven sales, a strategic store layout is crucial, and planograms are an effective tool to optimize your shelf space and product placement.

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How to read a planogram?

Jun 24, 2019   |   67830

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36146

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24372

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.