Nexgen Marketing posted on 02/24/2026 12:00 AM

The science of eye-level merchandising shows that products placed at eye level naturally capture more attention and influence faster purchase decisions. Using planograms, retailers can strategically assign high-margin or priority SKUs to eye-level zones based on sales data and shopper behavior insights.

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Nexgen Marketing posted on 02/18/2026 12:00 AM

Retail teams often struggle after implementing shelf plans due to slow planogram updates, inconsistent store compliance, and limited staff training on execution. These gaps lead to misplaced products, stock inefficiencies, and lost sales opportunities at the shelf level. Without reliable after-sales support, such as planogram services maintains accurate and high-performing shelf layouts becomes a constant operational challenge.

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Nexgen Marketing posted on 02/11/2026 12:00 AM

Poor after-sales support in planogram software can quietly erode efficiency by causing delays in issue resolution, low user adoption, and inconsistent shelf execution. When teams lack timely guidance or system updates, planograms are often misused or ignored, leading to lost sales and compliance gaps.

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Nexgen Marketing posted on 02/04/2026 12:00 AM

Launching a new product is a make-or-break moment, and planogram planning turns that moment into measurable shelf impact. A tactical planogram ensures the right placement, visibility, and adjacencies so new products get noticed, not lost. By aligning data, shopper behavior, and execution speed, retailers can drive faster trials, reduce launch risk, and maximize early sales.

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Nexgen Marketing posted on 01/28/2026 12:00 AM

Planning shelves for personal care and wellness categories starts with grouping products by need states, such as skincare, haircare, hygiene, and wellness solutions to make navigation intuitive for shoppers. Use data-driven planograms to optimize shelf space, ensure proper facings, and adapt layouts based on seasonal trends and evolving consumer preferences.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.