Nexgen Marketing posted on 11/17/2021 12:00 AM

Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories to entice customers.

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Nexgen Marketing posted on 11/03/2021 12:00 AM

Improving beverage sales is a great way to drive sales at your stores. Shelf placement can be done easily with the help of planogram software. It helps retailers with proper shelf planning and placement to improve beverage sales.

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Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 10/13/2021 12:00 AM

Suppliers depend too much on retailers to get their products to customers, and retailers, in turn, depend on suppliers to sell goods that satisfy customer's needs. For that reason, retailers would want to know how a product would look like within a store. Planogram helps to visualize the products on shelves with proper assortment planning, category management and shelf space planning to improve store performance and maximize sales by enticing retailers.

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Nexgen Marketing posted on 06/09/2021 11:24 AM

The Planogram template is the detailed sketch of a retail shelf, which helps the retailer to plan their in-store shelves aesthetically. It attracts more customer traffic to the retail store and leverage more profit.

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How to increase sales of soft drinks?

Apr 22, 2019   |   18667

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   12438

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.

How to read a planogram?

Jun 24, 2019   |   10687

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.