?id=49 ?id=49
Nexgen Marketing posted on April 18, 2018

A retail sales merchandiser is responsible for ensuring that their manufacturer's products are displayed appropriately and in accordance with the requirement. Planogram makes the life of sales representatives a lot easier. With planograms, it is easy to visualize the impact a product might have on the shelf.

Planograms are strategically created by the category management team by doing a thorough research. The sales team carries a planogram while meeting a client or the partner for any discussion. The sales teams are provided with a read only version of the planogram and they couldn't make any modification on the planogram. Nowadays manufacturers are encouraging their sales team to use planograms to convey their strategy more effectively.

Does your sales team use a planogram software for their selling strategy?

Planogram is found to be the most effective tool in planning and building sales. But most of these tools are costly and requires the sales team to be trained on the platform which may not be an easy and cost-effective option. For these reasons many retailers are reluctant to provide a planogramming tool for their sales team.

Nexgen POG solves this! Nexgen POG is a simple, cloud-based planogram that is easy to learn and use.

Nexgen POG enables the sales force to present their ideas to clients by depicting the visual representation of shelf spaces to plan and execute their selling strategy. The sales force can easily prepare standard planograms and share it to distributors. Nexgen POG comes with an unlimited licensing option which helps retailers to provide easy access to each of their sales person for an effective space planning.

Nexgen POG is already used by the sales force of many big and small retailers. Ready to increase the effectiveness of your sales team? Get Nexgen POG free trial!


Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   33165

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   22329

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21477

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.
<