Nexgen Marketing posted on 12/20/2023 12:00 AM

The first few seconds of a customer's entry into a store are crucial. This is when first impressions are formed, and planograms play a significant role in shaping these impressions. A well-designed planogram not only catches the customer's eye but also guides them through the store in a logical and aesthetically pleasing manner.

Read More

Nexgen Marketing posted on 12/15/2020 05:17 PM

In simple words, consumer behavior refers to the process of understanding how customers behave while deciding to buy a product that satisfies their needs. There are a number of questions that a retailer focuses on, to understand customer’s buying patterns. By answering the above questions, retailers are in a better position to offer customers the right products at the right place and time. This is where planogram comes to play. Planograms are visual merchandising tools with diagrammatic represen

Read More

Show More..

Popular Blogs


How to increase sales of soft drinks?

Apr 22, 2019   |   34719

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   23559

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   22913

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.