Nexgen Marketing posted on 12/13/2023 12:00 AM

Creating emotional connections with customers can influence their purchase behavior. That is why physical stores have an advantage over online stores when it comes to connecting with shoppers using sensory strategies. At the forefront of this approach lies the art of planogramming – a visual merchandising technique that strategically organizes and displays products within a retail space.

Read More

Show More..

Popular Blogs

Tags

How to read a planogram?

Jun 24, 2019   |   67275

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   35660

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24155

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.