Organizations with a defined space planning process are more likely to meet and exceed revenue targets. For this, key account managers strive to enable value creation in the organisation through the effective use of digital tools and processes. Key account managers build a strong partnership with retailers through space management and assortment planning for different brands and this is where the need of a simple planogram come into play!
If you have an easy planogramming tool like Nexgen POG, in place for Account Mangers apart from the highly sophisticated planogram for the catman team, the Account Manager can make the necessary variations in the planogram template without having to depend on the catman team always.
This is how it really works!
The core category team shares the standard planograms specific to the region and market with the Account Manager of that region. The core catman team may not be handling the space planning of region specific products available locally. With an easy planogram, the Account Managers can easily incorporate local merchandising products in the shared planograms. These updated planograms can then be sent across for implementation in the stores.
The global repository which the core catman team access for creating planograms may not contain the product details of local brands. Also, the global repository keeps on updating according to the available new brands in the national and international markets. With Nexgen POG, which is an easy and powerful planogram, the Account Managers would be able to update the latest version of the global repository in their system retaining all the information related to the local brands.
Now the Account Managers can seamlessly share the planograms assigning the work to anyone in the organisation and track what happens to the shelves!
Nexgen POG is an easy planogram which many Account Mangers rely on! Get your Free Trial now!