Nexgen Marketing posted on 08/22/2019 05:35 PM

Planogram compliance always come in handy when you are a retailer and need to keep shelves arranged in a proper manner. Planogram compliance is simply making sure the product’s arrangement in merchandising display is exactly same as in the planogram. Planograms are designed to ensure sales growth by implementing neuromarketing strategies. Any errors in implementing the planogram would result in disruption of the plan and could result in brand switching and low sales volume. This makes ensuring p

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Nexgen Marketing posted on 07/11/2019 08:02 PM

Neuromarketing is the application of neuroscience to marketing. Neuromarketing is the application of neuroscience to marketing. Improve sales by optimizing planogram with the help of neuromarketing rules.Improve sales by optimizing planogram with the help of neuromarketing rules.

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Nexgen Marketing posted on 07/08/2019 06:54 PM

There are different ways to enhance visual merchandising by arranging the products in different ways. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.

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