Nexgen Marketing posted on 12/20/2022 12:00 AM

Effective category management processes rely on various retail industry tools and resources. Professionals must be aware of what is going on in the store. As a result, they require reliable, real-time retail data on their product categories. A planogram is one such tool that assist retailers in this regard.

Read More

Nexgen Marketing posted on 04/20/2022 12:00 AM

Merchandising strategies continue to play a key role in your retail store’s success. Creating more profitable categories which include a new brand or fresh product line helps to create a buzz among the shoppers to boost impulse purchase opportunities. More importantly, these categories can make you stay relevant in the competitive industry.

Read More

Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   33742

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   22839

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21932

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.