Nexgen Marketing posted on 04/15/2026 12:00 AM

Focusing only on execution without strategy can limit sales and reduce impact. Use planograms to guide placement decisions and drive sales. Turn insights into action by aligning layout with shopper behavior.

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Nexgen Marketing posted on 04/08/2026 12:00 AM

Eye-level placement in shopper-centric displays ensures high-demand and high-margin products get maximum visibility, directly influencing purchase decisions. Using planograms, retailers can strategically position these products to align with shopper behavior, boosting engagement and sales.

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Nexgen Marketing posted on 02/24/2026 12:00 AM

The science of eye-level merchandising shows that products placed at eye level naturally capture more attention and influence faster purchase decisions. Using planograms, retailers can strategically assign high-margin or priority SKUs to eye-level zones based on sales data and shopper behavior insights.

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How to read a planogram?

Jun 24, 2019   |   71768

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   40747

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   27645

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.