Nexgen Blogs

Nov

The 5 Biggest Mistakes Which can Doom Your Retail Business

Nexgen Marketing posted on 11/16/2022 12:00 AM

The retail business has always been competitive, but the last few years have been more challenging than ever. Customer’s shopping habits have changed, and their expectations continue to increase. Planogram software has become essential for retail businesses to stay competitive in today's retail environment by utilizing shelf space to promote products and generate sales.

Tags: planograms, planogram, planogram software, visual merchandising planogram, retail store, planogramming, cloud-based planogram, inventory management, assortment planning, store layout, cross-merchandising, retail data, window displays | View Count: (1361)

Oct

Reasons for Increasing Popularity of Cloud-based Planograms

Nexgen Marketing posted on 10/07/2020 09:15 PM

In order to overcome the shortcoming of installed planograms, retailers are now turning into online planograms or cloud-based planograms. Compared to installed planograms, a cloud-based planogram requires no installation and can be used from any device. These web-based planograms provide numerous benefits in terms of scalability, availability and feature updates. Read on to know why cloud-based planogram would a perfect planogramming tool for you!

Tags: Online planogram, cloud-based planogram, web-based planogram, online planogram maker | View Count: (3638)

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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