Nexgen Marketing posted on 04/30/2025 12:00 AM

As retail continues to evolve, two significant trends are reshaping the industry: the rise of self-service options and the growing importance of shelf space optimization. Planograms, a tool traditionally used for shelf planning, are playing a pivotal role in merging these two trends into a cohesive retail strategy.

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Nexgen Marketing posted on 04/23/2025 12:00 AM

In retail, product placement is an art and a science. Effective product placement can significantly impact customer behavior, boost sales, and enhance the overall shopping experience. However, many retailers encounter common pitfalls that hinder their ability to maximize profits.

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Nexgen Marketing posted on 04/16/2025 12:00 AM

Luxury retail is an industry synonymous with exclusivity, personalization, and exceptional customer experiences. To maintain these hallmarks in an ever-evolving retail landscape, luxury brands are turning to technologies, with AI-powered planograms emerging as a game-changer.

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Nexgen Marketing posted on 04/09/2025 12:00 AM

The most successful stores tell a story with their store layout which captivates customers from the moment they enter the store. That story guides shoppers seamlessly through the store, influencing their emotions, decisions, and their purchases. But how can retailers design such an engaging experience? The answer lies in planograms.

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Nexgen Marketing posted on 04/02/2025 12:00 AM

In today’s retail landscape, efficiency and accuracy in store operations are more crucial than ever. In retail, image recognition helps retailers scan shelves, detect product placement, and compare real-time shelf conditions against pre-defined planograms.

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How to read a planogram?

Jun 24, 2019   |   68966

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   37242

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   25009

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.