Nexgen Marketing posted on 12/08/2025 12:00 AM

AI-driven planograms deliver hyper-personalized retail experiences by analyzing shopper data to understand preferences, buying patterns, and in-store behavior. This helps retailers create tailored product placements, optimized layouts, and relevant recommendations that resonate with each customer segment. As a result, stores feel more intuitive, engaging, and aligned with what shoppers truly want.

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Nexgen Marketing posted on 12/03/2025 12:00 AM

Designing a shopper-friendly store starts with understanding how customers move, browse, and make decisions through journey mapping. By aligning these insights with strategic planogram placement, retailers can create shelves that guide shoppers toward what they need, and what inspires them. Together, journey mapping and planograms create a seamless, intuitive shopping experience that boosts satisfaction and sales.

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Nexgen Marketing posted on 11/28/2025 12:00 AM

Planograms help retailers balance product variety with available shelf space by placing the right items in the right spots. This strategic layout maximizes visibility, boosts sales, and enhances the overall shopping experience.

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Nexgen Marketing posted on 11/26/2025 12:00 AM

Prepare your store layout for Black Friday by using planograms to strategically organize shelves and optimize shopper flow. Planograms help you maximize space, highlight promotions, and reduce congestion, turning the Black Friday rush into a smooth, sales-boosting experience.

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Nexgen Marketing posted on 11/19/2025 12:00 AM

Retail is entering a new era of automation and precision with AI. Planograms help retailers turn these innovations into actionable shelf strategies for the year ahead.

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How to read a planogram?

Jun 24, 2019   |   70961

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   39711

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   26820

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.