Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.
But, how do you read a planogram?
Planograms consist of products arranged in shelves. It also includes the necessary information needed to identify the product dimensions and unique product code. Reading a planogram consist of 3 parts.
Identify and verify the dimensions of the shelf space
Identify the product, brand and unique product code.
Identify the number of product facings and products aligned behind every facing.
For reading a retail planogram the initial step is to understand which display type is used in the planogram. Various types that can be used by the planogram creator are gondolas, coolers, vending machines, peg boards, slat walls, etc.
After identifying the specifications of the display the next important step is to successfully identify the products and its specifications. Any mistake in this step will mess up the whole planogram implementation. Usually, a planogram will contain the product name, brand and other related specifications. Carefully matching the details of the planogram with the products available in store is very important and can save a lot of troubles with non-compliance.
After identifying the products next and the last step is to identify the number of products to be placed on the shelf. This includes identifying which products should be placed where and with how many facings. Increasing or decreasing number of facing will affect the exposure of the product to customers and any change in these numbers may result in not achieving the aim of the planogram developer. The one who reads a planogram should be capable of understanding the information the planogram designer is planning to convey by giving attention to the information provided.
There are some general instructions to be followed by a planogram designer to enable effective planogram reading. The planogram designer should make sure to mention all necessary information regarding the dimensions and product, brand and all other necessary information including unique product identification code (UPC). So that there is no confusion in reading a planogram. Also, the planogram should be simple and graphical as possible as the graphical representation will help to easily read the planogram.
Nexgen POG is a user-friendly and easy planogram solution. It is easy to use, simple, cost-effective and allows controlled access and planogram sharing. Nexgen POG provides the facility to easily share planogram in PDF, JPEG, excel formats. Nexgen POG will make your planogram development, sharing, editing, and compliance easy.
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