Nexgen Marketing posted on 10/06/2021 12:00 AM

Consumer insights provide a deep understanding of customer behavior when it comes to purchasing decisions, patterns of how and when they make specific purchases. Planogram helps retailers in proper planning and placement of products on retail shelves efficiently with sales data. Where, retailers can forecast consumer buying behavior, number of stocks to purchase to prevent stock outs, and products for various seasonal and festive occasions to entice customers.

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How to increase sales of soft drinks?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.