Nexgen Marketing posted on 05/01/2024 12:00 AM

In retail, every square inch of shelf space matters. Shelf planning solutions, such as planograms guide the placement of each item, ensuring a visually appealing and easy-to-navigate display that encourages customers to start their shopping journey on a positive note.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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