Today, customer-centricity is remarked as the key to success of any business. A retail sector cannot uphold the business with sales and profit alone, it should focus the customer's expectations and desires. Then only retailer would be able to deliver a satisfying shopping experience to his customers.
In a retail store, category insight data is used for improving shopper’s insight by properly positioning products on the retail store shelf. To define the category insight, a retailer should understand the customer mindset first. For instance, if a customer wants to buy apple cider vinegar, on which section should the product be displayed? On the health food aisle or the beauty products aisle? This decision will impact to what extend retailer can satisfy the needs of a customer. To find answers to all these questions, a retailer should understand his customer perspective, both emotionally and physically. Now-a-days, retailers use planograms as a solution for proper category- wise shelf. Planograms are the visual representations of store’s products, and it helps the retailer in planning and positioning products on the retail shelves systematically. In addition to being a visual merchandising tool, planograms aim at optimizing every inch of the available retail space for increased profitability and sales.
Given below are three ways in which planograms help retailers satisfy customer desires and retain a long-lasting relation with them.
Visual merchandising: The psychology behind attracting customers to your retail store is how well you have stocked the shelf with specific products. Planogram helps in arranging shelves through color blocking, vertical or horizontal facings. This helps customers in buying products easily with the visually appealing feature.
Cross merchandising: In planogram, cross-merchandising drives the customer to purchase more from your retail store. It can be done right when a customer wants to purchase bread for his morning breakfast. A retailer can place jam or chocolate butter near the bread. This helps the customer to save valuable time by not running to get the other items.
Compliance analysis: Compliance analysis helps to ensure the proper inventory management in a retail store. It helps in identifying under-stocking or over-stocking scenarios and also analyzes whether planogram is being implemented as per the plan. It helps in avoiding further discrepancies in the retail stores. This will help the customer in getting the products they wanted to purchase from the shelves.
Overview of Nexgen POG
Nexgen POG is a tool for visual merchandising. It is a cloud-based software which helps retailers to increase in-store sale and satisfy customer needs and wants by proper shelf management. It comes with an array of features including bulk upload images, visual analysis, report generation, customizable templates, bulk upload data, compliance analysis and much more. Nexgen POG is a simple and extremely user-friendly platform that helps retailers in planning their retail shelf effectively.
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