You might have seen new or popular products displayed at the end of the aisles. Why are they there? There is a strategy behind anything that is displayed and sold at a grocery store.
It is said that two-thirds of what a customer buy in a grocery store, are actually done on impulses. C-stores and grocery stores not only rely on such customer behavior, but also encourage it. Every aspect of a store design, from the produce display near the entrance to the dairy case in the back to the candy bars at the register is designed to stimulate buying.
For retailers, they help maximize sales and profits by reducing out of stocks, by encouraging add-on purchases through segment adjacency and complimentary products, and by making the shopping experience that much easier.
For the manufacturers and grocery owners, a good product display means increase on sales. Getting the right product to the right place and the right price sounds simple but to do it well requires an efficient grocery planogram.
A planogram is actually a combination of science and art – the science of human behavior and the art of displaying products beautifully. Here are some reasons why grocery products should be displayed using planograms.
Supermarket Planogram Designing Tips
1. It is easier for the consumers to locate products. Grocery planograms help customers find products more easily by placing the most popular products on the most visible locations on the grocery gondolas.
2. Grocery planograms eliminate conflicts between similar products. Manufacturers often want to have a more space and a better position for their products. Planograms can do all these.
3. With planograms, grocery stores can easily identify which products are fast-moving and slow-moving, and which product to be refilled.
4. With the implementation of planograms, grocery stores can easily locate products that are nearing its expirations. Since products are arranged as categories, can easily identify these products.
5. Customers often misplace items in the grocery stores. With planograms it will be easier to return the products back to their right locations.
6. While designing supermarket planograms, eye level is generally termed as sell level. The products placed at eye-level generally sell better.
7. The visibility of the products also contributes to higher sales. Hence the ‘number of facings’ is also an important criteria to take into account while designing supermarket planograms. Grocery stores can give more visibility to the items they need to push more.
Do you use a planogram at your grocery? Here is a free and easy trial!