Since the dawn of digitization and e-commerce, there has been a change in the shopper expectations and behavior at the fundamental level. Brick and motor stores now transact in personalized experiences and brand building.
Visual merchandising is one of the strategies that has worked for physical stores to create engaging shopping experience and stay ahead at this digital age. It is the method of merchandising products with eye-catching and functional displays to attract customers. If done well, visual merchandising has the capability to entice customers for making additional purchases and increase sales. Retail apocalypse was officially slowed down by the end of 2019 as more and more stores started incorporating visual merchandising strategies to improve store-walk-ins and retail sales.
The different elements of visual merchandising include floor layout, color coordination, backdrop, window displays and product arrangements. Visual merchandising combines marketing principles, retail merchandising knowledge and creativity to use the different elements of the store and its inventory to be presented in a way that attracts costumers to the store, encourages them to make impulse purchases and creates a positive shopping experience that makes them come back again. You can’t go on a wild goose chase with visual merchandising. Every bit has to be planned accurately. How do you do that? Planograms are a visual merchandiser’s best friend that allows planning every detail of your store space accurately.
Planograms in visual merchandising
Planograms are the most effective tools that assist you in planning your visual merchandising. Product placement is one of the integral factors of visual merchandising.
Planograms help you to plan out your shelf space and product displays taking advantage of color coordination, eye scanning pattern, brand blocking, product grouping, category, manufacturer, cross-merchandising, storytelling POP displays and more. They are visual diagrams that help you to plan out every detail on the product placement in your store. It can give you how many facings are allocated for each product.
According to market research shows a product gets an average of 5-6s to grab shopper’s attention. Affective planogram designs can lead customers to the right products and make a sale in those seconds.
Well-calculated planograms can not only boost sales but also scale down the supply-chain costs, store-level costs and space wastage. You can assign selling potential to each square foot of your store.
Planograms also generate various analysis reports that help you to understand customer behavior from time to time. These reports can give insights into what products are selling based on the shelf location, how many purchases are planned, how may are from promotional activities and how many are impulse buys. These insights help the planogram designer to plan which products should be placed on each shelf, which products should go to the power displays and the number of facings of the product. Moreover, planograms also help better manage your inventory replenishment practices by giving data-driven visual representation and data reports.
In short, planograms help you to develop a data-driven visually compelling visual merchandising strategies to boost your sales, create engaging shopping experience and increase customer loyalty.
Visual Merchandising with Nexgen POG
Nexgen POG is an easy to use planogram software. Just drag and drop products to visually merchandise your products aesthetically and woo customers to the store. Nexgen POG is a cloud-based planogram builder that can be accessed from any device and on any browser. You don’t need any installation and other setups to access and use Nexgen POG. All you need is a username and password. You can bulk upload your products, automate your best strategies, custom label, visually analyze and optimize. Let your creativity take wings with Nexgen POG.
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