What Is Localized Assortment in Planograms?
A planogram defines product placement on shelves.
- Shelf space optimization allocates space based on sales per SKU per store.
- Category management groups products based on shopper behavior.
- Facings indicate the number of product units visible.
- SKU identifies each product uniquely.
- Assortment refers to the product mix tailored to a region.
Localized assortments ensure each store carries products aligned with regional demand, improving sell-through rates and reducing excess inventory.
How Does Nexgen POG Enable Regional Assortment Planning?
Seasonal planogram software uses rule-based automation to create region-specific planograms.
Workflow:
- Import regional sales data (units/week/store, category demand).
- Segment stores by region, size, or cluster type.
- Apply autofill logic to assign SKUs based on regional performance.
- Allocate shelf space using demand-driven calculations.
- Set placement rules for visibility and adjacency.
- Generate store-specific planograms for execution.
Feature Breakdown:
- Autofill logic: Assigns SKUs based on regional demand and priority.
- Space allocation: Adjusts shelf space using sales velocity and product dimensions.
- Placement rules: Controls positioning based on shopper visibility and category flow.
Where Are Localized Planograms Applied?
Localized assortments are used across different store formats and regions.
- Urban stores with high demand for premium SKUs.
- Rural stores with focus on essential products.
- Regional preferences such as local brands or seasonal demand.
- Store size variations requiring different assortment depth.
What Is the Business Impact of Localized Assortments?
- Increase in sales per store due to demand alignment (10–20%).
- Reduced stockouts and excess inventory.
- Improved customer satisfaction through relevant product mix.
- Higher shelf productivity and space utilization.
Conclusion
Localized assortments using planograms allow retailers to balance standardization with regional flexibility. By using Nexgen POG, retailers can automate SKU selection, optimize shelf space, and improve performance across diverse store networks.
FAQ: Localized Assortments
What is a localized assortment in retail?
It is a region-specific product mix based on local demand and shopper preferences.
How do planograms support localization?
They adjust SKU placement, facings, and shelf space based on regional data.
What role does autofill play in localization?
It assigns products automatically using region-specific performance rules.
How is shelf space optimized for different regions?
It is allocated based on sales metrics, store size, and product demand.
How do retailers measure success of localized assortments?
By tracking sales per store, inventory turnover, and product availability.
