1. Block Planogram Layout
Block planograms group products by brand, category, or supplier into clearly defined blocks on the shelf. This layout creates strong visual organization and makes it easy for shoppers to compare similar products side by side.
When to use block layouts:
- In categories with strong brand loyalty
- When clear category separation is needed
- For supplier-driven or branded displays
Shopper benefit:
Block layouts reduce confusion and help shoppers quickly locate preferred brands or product types, improving speed and confidence in decision-making.
2. Grid Planogram Layout
Grid planograms arrange products in straight rows and columns, creating a structured and uniform shelf appearance. This layout is commonly used in high-SKU, high-frequency categories where efficiency and space optimization are critical.
When to use grid layouts:
- In grocery, personal care, and pharmacy categories
- When managing large assortments
- For fast-moving, replenishment-driven products
Shopper benefit:
Freeform layouts capture attention and inspire exploration, making the shopping experience more engaging and memorable.
4. Choosing the Right Planogram Type
Retailers rarely rely on just one layout type. Effective shelf planning often combines block, grid, and freeform layouts based on category goals, shopper behavior, and store format. Data-driven planogram tools help determine the optimal mix for each category.
Final Thoughts
Block, grid, and freeform planogram layouts each serve a distinct purpose. By applying the right layout at the right time, retailers can improve shopper experience, enhance visibility, and maximize shelf productivity.
