One of the marketing strategies that have been retaining its brand image is their smart and thoughtful promotional ideas. According to the seasonality of purchase of products, climate conditions, festival season and other regional events, the company’s regional marketing team conducts local promotions, which appear on their product packaging. These local promotions had to go through a lengthy and complex approval process, reviewed by multiple departments to finally reach the producing plant in the local region.
Each department has a specific role to play within a successful promotional campaign and has to review and approve the assigned task. The progress of the process was tracked through email systems and spread sheets which caused the cumbersome problem - the time delay in implementing the promotion and the inefficiency in tracking the processes. So their need of the hour was to renew their core to get those processes efficiently automated for a massive scale. Here’s what Nexgen came up with!
The company employs a range of research methods for scientifically grounded market intelligence. They conduct surveys, interviews and also consult with many professionals around the world to understand and track the current trends which help them predict the market and make sound trading decisions. However, all these vital information were stored, shared and accessed via numerous inefficient legacy systems. To make the most informed investment decisions and capture growth opportunities in a timely manner, what they needed was one system that gathers all relevant data with easy access - this was the very challenge they faced. In short, they wanted their knowledge base to be more reliable and easy to access than ever. And this is what Nexgen was called upon to solve!