Nexgen Marketing posted on 11/16/2022 12:00 AM

The retail business has always been competitive, but the last few years have been more challenging than ever. Customer’s shopping habits have changed, and their expectations continue to increase. Planogram software has become essential for retail businesses to stay competitive in today's retail environment by utilizing shelf space to promote products and generate sales.

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Nexgen Marketing posted on 10/06/2022 12:00 AM

Encouraging potential shoppers to visit your store for a closer look is a top priority for every department store. As a retailer, you need to use a well strategic plan to get people to walk through your store. While foot traffic is crucial, what do you do to make customers stay at the store? Well, with the help of planogram software, retailers can entice shoppers to make purchases. Planograms are visual merchandising tools, which help retailers plan and execute product shelves efficiently to boo

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Nexgen Marketing posted on 09/21/2022 12:00 AM

Child-driven purchases make the shopping experience a positive one for everyone, which helps to reduce in-store stress for adults. In order to compete in such an environment, you must keep up with ever-changing shopper appetites. One such reason is that if adults want to pick the toys fast for their little ones, they demand quick product availability on your store shelves. That is why the toy business needs highly efficient shelf planning software, to satisfy customer needs with smart replenishi

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Nexgen Marketing posted on 09/07/2022 12:00 AM

Christmas in September has taken on a new meaning over the last few years. If you have a retail store, you know that the holiday season is one humongous deal to boost sales. As a retailer, you always find it challenging to determine exactly how much inventory you need to stock and spend on it. That is why planograms help retailers plan and execute store shelves effectively to entice shoppers to make purchases.

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Nexgen Marketing posted on 08/31/2022 12:00 AM

The global pandemic has caused major damage to the retail sector in the way they operate businesses and retain customers. Challenges such as lockdowns, supply chain issues, and shortages of products are just a few of the frustrations that shoppers and retailers have faced over the last two years. As a retailer, you must find ways to encourage shoppers to visit your store over others with the help of planogram software.

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Nexgen Marketing posted on 08/03/2022 12:00 AM

When retail inventory is large – the retailer needs to identify multiple types of product categories, including differentiating them into two distinct groups. It includes hardline and softline products. Planograms help retailers effectively plan and execute both hardline and softline products in their stores.

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Nexgen Marketing posted on 07/13/2022 12:00 AM

As a retailer, when you are interested in planning your store layout design, you cannot just jump in and design your store layout. Instead, you need to recognize the path which will help you finish the layout design. That includes strategic planogram software, which will benefit your retail sales. So, planograms are visual merchandising tools, which help you plan and execute your store shelves efficiently to entice customers.

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Nexgen Marketing posted on 07/06/2022 12:00 AM

How to boost a retail store’s sales successfully? This is a question that frequently comes to the retailer's mind who is planning to open a store. The success of your retail sales is driven by the visual aesthetic of your store – which includes planograms.

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Nexgen Marketing posted on 06/22/2022 12:00 AM

When your customers walk into a store and find the aisles are messy, they will stop visiting your store. Similarly, there may be situations where your store is stocked out of items that your customers need the most. This leads to losing your shoppers and sales. Well, you can fix this with the help of planograms.

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Nexgen Marketing posted on 06/15/2022 12:00 AM

Consistent product availability is the reason behind a positive shopping experience and earning loyal shoppers. . Planogram is the best space planning software to reallocate your shelves with the right number of products to avoid being out of stock and meet the needs of shoppers. If your store runs out of stock, it results in low product availability and affects your business by losing sales and impacts the shopping experience.

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Nexgen Marketing posted on 06/08/2022 12:00 AM

Running a multi-store retail business is no piece of cake, it requires proper planning so that all your stores bring profit. It includes managing sales, inventory, promotions, layout, and shoppers. So, how do you plan your store’s merchandising strategies for multiple stores effectively? The answer is simple – planogram software.

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Nexgen Marketing posted on 05/18/2022 12:00 AM

It refers to the length of time shoppers remain in your store by interacting with your products or brand. As they spend more time in your store, it encourages shoppers to spend more money on the products. It also provides valuable insights into the customer’s’ needs, and more importantly, it shows how they behave in your store. Considering that increasing the dwell time of your shoppers can result in huge sales, you need to efficiently place items on store shelves with planogram software.

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Nexgen Marketing posted on 05/11/2022 12:00 AM

It is no secret that today’s retail stores are more competitive than ever. In a study, it has been said that 20-40% of shoppers moved online during the pandemic’s peak. That is why managing or opening a store is not an easy task nowadays. It requires proper planning and execution to enhance the customer’s shopping experience. It can be done with planogram software.

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Nexgen Marketing posted on 03/30/2022 12:00 AM

Stocking the right products and merchandising them rightly on a shelf helps boost retail sales. Imagine, for example, that your customers are enjoying a new variety of plant-based patties. The demand for such items will increase over a period of time. Therefore, retailers need to stock such items and take full advantage of the sales potential of these items by considering the space allocation with data-driven planograms.

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Nexgen Marketing posted on 03/16/2022 12:00 AM

Marketing your retail store and driving customers to the store is all well and good, but if people do not purchase much at all, it could result in great loss. That is why you need to think about maximizing retail sales, and part of doing it is boosting average transaction size.

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Nexgen Marketing posted on 02/22/2022 12:00 AM

Visual merchandising strategies helped many retailers to redraw the business in unforeseen ways to adapt with the new changes happening. The blog explains how retailers can implement visual merchandising in their store to encourage social distancing.

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Nexgen Marketing posted on 02/09/2022 12:00 AM

Planogram is the best solution for any retailer from start to end to increase profit. But, due to the hit of Covid-19, it has become difficult for the retailers, especially the FMCG stores and categories, to sell the items effectively. As an FMCG retailer, you can overcome merchandising challenges with effective store clustering, assortment planning, planogram development, and store layout.

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Nexgen Marketing posted on 02/02/2022 12:00 AM

Visual merchandising tactics will help retailers to convey the right information about products to customers. The type of your store layout, fixtures, and product placement will say a lot about your store and its brand identity. This helps retailers to differentiate from their largest competitors.

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Nexgen Marketing posted on 12/29/2021 12:00 AM

Visual merchandising trends are more important than ever. It helps retailers visually arrange store shelves to engage customers in their stores, or to display items to promote retail sales.

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Nexgen Marketing posted on 12/22/2021 12:00 AM

Assortment planning for seasonal events can be made with the help of visual merchandising strategies. Planograms are the visual merchandising tool, that helps retailers effectively place seasonal products on store shelves with the right amount of space between other products.

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Nexgen Marketing posted on 12/14/2021 12:00 AM

Stores that sell seasonal products like gift cards, Christmas decorations, Halloween costumes, and Easter sets earn more profit during the holiday seasons. The difference between peak-season and off-season sales can be reduced with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers strategically plan and execute the store shelves even during the off-seasons.

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Nexgen Marketing posted on 12/08/2021 12:00 AM

Retailers need to use planogram software for their merchandising purposes to improve store sales. For the sake of the retail store’s functionality, Nexgen POG identifies the needs of your store, pinpoints what your customers want and regularly evaluates your store’s performance.

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Nexgen Marketing posted on 11/17/2021 12:00 AM

Category management is an assortment of items, that help customers find appropriate substitutes for each other. Products are categorized with the help of planogram software based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories to entice customers.

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Nexgen Marketing posted on 10/27/2021 12:00 AM

When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram software allows utilizing your store’s space to it’s full potential and helps with proper product placement.

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Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

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Nexgen Marketing posted on 08/04/2021 11:17 AM

Planogram helps visually merchandising kid's apparel clothing with right window displays, store layout, shelf planning, category and inventory management. By designing the apparel store with bright colors, right shelf placement has the chance to improve store performance and maximize sales.

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Nexgen Marketing posted on 07/22/2021 11:50 AM

A pet store merchandising needs to be designed with the right store layout design, product assortment and proper shelf execution for better store performance. It can be done better with the help of a planogram software to properly execute pet store shelves with right assortment planning.

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Nexgen Marketing posted on 07/14/2021 11:25 AM

Retail dead stock is an obsolete inventory that has not moved for the past few years and it is a barrier to the retail store. A planogram software can help figure out dead-stock causes, including low-demand items, seasonal products, defective stock and stock with low turnover.

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Nexgen Marketing posted on 06/30/2021 10:48 AM

Planogram aids retailers to locate grocery space for optimized store sales and provide more visibility to the products which have high demand. It includes high visibility merchandising displays, right assortment planning, category management and insights and planograms compliance and automation.

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Nexgen Marketing posted on 06/23/2021 11:12 AM

Planogram aids retailer to create specific store designs to organize retail stores systematically. Therefore, to drive customer traffic into the store, a planogram help retailer to distinct his store layout, product placement, space allocation, cross-merchandising and retail discount strategies from its competitors.

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Nexgen Marketing posted on 04/21/2021 06:35 PM

As retail space gets expensive day by day, merchandisers rely on space planning software like planograms to ensure optimum utilization of available space as well as to alleviate common store problems. With the right planning, retailers can not only achieve higher sales and profit, it also results in customer satisfaction and brand loyalty.

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Tags: visual merchandising, store layout, planogram | View Count: (2162)
Nexgen Marketing posted on 03/25/2021 05:20 PM

As changes in consumer landscape continue to shape the retail industry, its primary goal remains the same-deliver value in the supply chain and create unique customer experiences. One way to achieve this is to design a retail environment that captures the attention of customers.

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How to increase sales of soft drinks?

Apr 22, 2019   |   24287

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to read a planogram?

Jun 24, 2019   |   14930

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

Why retail analytics is so crucial to planogramming?

Jun 25, 2018   |   14884

Without data, there’s no use of a planogram! Planogram analytics gives you insights on various aspects of shelf space planning.