Nexgen Marketing posted on 12/04/2024 12:00 AM

In the age of digital shopping convenience, brick-and-mortar stores face fierce competition from e-commerce giants. Yet, they hold a distinct advantage that online platforms cannot replicate: the ability to engage all five senses. By leveraging planograms, visual merchandising tools that optimize product placement, retailers can strategically enhance sensory engagement.

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Nexgen Marketing posted on 11/20/2024 12:00 AM

In today's fast-paced retail environment, efficiency is key. Every minute counts, and every penny matters. One tool that can significantly boost your store's efficiency is a well-executed planogram. These visual merchandising blueprints not only enhance store layouts but also save time and money in the process.

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Nexgen Marketing posted on 11/13/2024 12:00 AM

The Thanksgiving season brings a surge in shoppers seeking everything from food essentials to festive decor. To capture these holiday-driven sales, a strategic store layout is crucial, and planograms are an effective tool to optimize your shelf space and product placement.

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Nexgen Marketing posted on 11/06/2024 12:00 AM

Launching a new product in a retail store is an exciting yet challenging task. To ensure its success, strategic planning are crucial. This is where planograms come into play. Planograms are visual representations of a store's layout, designed to optimize the placement of items on shelves.

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Nexgen Marketing posted on 10/30/2024 12:00 AM

Shoppers expect stores to reflect the season, offering products they are most likely to buy at specific times of the year. Seasonal shelf planning goes beyond simply swapping out items; it is about adjusting displays, layouts, and product prominence to resonate with customer expectations.

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Nexgen Marketing posted on 10/23/2024 12:00 AM

Halloween 2024 is just around the corner, and it is shaping up to be a spooktacular year filled with new and exciting trends. As retailers and businesses prepare for this annual event, it is essential to optimize your store layout and product displays to capitalize on these trends using planograms.

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Nexgen Marketing posted on 10/16/2024 12:00 AM

In today's competitive retail environment, every square foot of space is an asset. To maximize revenue, retailers must optimize the layout and product placement in their stores. By strategically designing store layouts and shelving using planograms retailers can drive sales per square foot.

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Nexgen Marketing posted on 10/09/2024 12:00 AM

Planograms are no longer confined to the aisles of physical stores. In the digital age, they play a crucial role in shaping the future of online grocery shopping. By improving navigation, enhancing product discovery, and leveraging data for continuous improvement, digital planograms are set to revolutionize the way we shop for groceries online.

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Nexgen Marketing posted on 09/18/2024 12:00 AM

Floor plans provide a strategic approach to store design, offering a blueprint for organizing products and guiding customer flow. Nexgen POG’s Floor Plan allows retailers to create, edit, and manage customized layouts, ensuring better product visibility and effective space management.

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Nexgen Marketing posted on 09/11/2024 12:00 AM

With thousands of products vying for attention, a seamless and intuitive shopping experience can make all the difference. This is where planograms, traditionally associated with brick-and-mortar stores, have found their place in the digital market.

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Nexgen Marketing posted on 08/28/2024 12:00 AM

In retail, every inch of shelf space matters. The strategic placement of products can significantly influence consumer behavior, boost sales, and enhance the overall shopping experience. Planograms can help retailers drive sales and boost profitability.

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Nexgen Marketing posted on 08/21/2024 12:00 AM

When you walk into a store, you might think that the way products are arranged on the shelves is random or purely aesthetic. However, there is a science behind it - one that significantly influences consumer behavior and sales.

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Nexgen Marketing posted on 08/14/2024 12:00 AM

Retail analytics empowers store owners to make informed decisions that drive sales and improve customer experiences. Leveraging planogram analytics has become essential for store owners aiming to maximize sales and optimize the shopping experience.

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Nexgen Marketing posted on 08/07/2024 12:00 AM

Attracting foot traffic to your retail store involves more than just having a well-stocked inventory; it requires creating an engaging and inviting shopping experience. One effective way to achieve this is by integrating interactive store features into your planograms.

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Nexgen Marketing posted on 07/31/2024 12:00 AM

In retail, understanding and catering to your customer’s' needs is crucial for driving sales and fostering loyalty. Planograms, which are visual diagrams that dictate the placement of products on shelves, allow retailers to strategically position items at optimal heights based on customer needs.

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Nexgen Marketing posted on 07/24/2024 12:00 AM

In retail, where every detail matters, leveraging color psychology and strategic shelf placement through planograms can significantly impact sales. Utilizing data-driven insights from planograms, retailers can optimize shelf layouts.

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Nexgen Marketing posted on 07/10/2024 12:00 AM

In retail, every inch of shelf space matters. Effective shelf management can significantly impact a store's profitability, and this is where planograms come into play. Planograms, or shelf space planning, are schematic drawings or models that detail the placement of products on shelves.

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Nexgen Marketing posted on 07/03/2024 12:00 AM

Shelf planning, also known as planogramming, is a strategic approach used by retailers to optimize the placement of products on shelves to enhance the customer experience, maximize sales, and improve store flow.

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Nexgen Marketing posted on 06/26/2024 12:00 AM

In retail, the strategic arrangement of products can significantly impact the customer experience and sales. Planograms, visual diagrams that depict product placement on shelves, are essential tools for optimizing store layouts. Creating effective planograms can significantly boost your retail store's sales and enhance the overall shopping experience for your customers.

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Nexgen Marketing posted on 06/17/2024 12:00 AM

Successful retailers understand that retail merchandising is never based on intuition. Block template helps users create a planogram as a block template and use it on other planograms seamlessly.

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Nexgen Marketing posted on 05/29/2024 12:00 AM

Dark stores have gained significant attention in recent years as online grocery shopping has surged, pushing retailers to streamline their order fulfillment processes. To optimize the operations of dark stores, many retailers are turning to planograms.

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Nexgen Marketing posted on 05/15/2024 12:00 AM

Shelf planning is a critical aspect of retail merchandising, ensuring products are strategically positioned to maximize sales and enhance the shopping experience. Planograms offer a solution to these common challenges, empowering retailers to overcome shelf planning obstacles to drive sales.

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Nexgen Marketing posted on 05/08/2024 12:00 AM

In retail, where first impressions matter most and customer loyalty is earned through seamless experiences, consistency is key. From optimizing shelf space to capitalizing on consumer insights, shelf planning software, such as planograms, serve as the cornerstone of a successful retail strategy, ensuring stores stand out in a crowded marketplace and leave an impression on shoppers.

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Nexgen Marketing posted on 05/01/2024 12:00 AM

In retail, every square inch of shelf space matters. Shelf planning solutions, such as planograms guide the placement of each item, ensuring a visually appealing and easy-to-navigate display that encourages customers to start their shopping journey on a positive note.

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Nexgen Marketing posted on 04/10/2024 12:00 AM

While the digital marketplace presents challenges, it also offers opportunities for brick-and-mortar stores to enhance their presence and attract customers. By strategically leveraging planogram strategies, traditional retailers can enhance their appeal to customers and drive sales.

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Nexgen Marketing posted on 04/03/2024 12:00 AM

In retail merchandising, creativity and innovation are key to capturing customer’s’ attention and driving sales. Pegboard displays, with their design and customizable layout, offer an opportunity for retailers to showcase products in an engaging and visually appealing manner with the help of planograms.

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Nexgen Marketing posted on 03/13/2024 12:00 AM

Balancing standardization and local appeal approach in retail space is not merely about meeting local expectations, but also about curating an enticing global brand narrative that remains consistent while expressing its unique local flavor. Planograms serve as a strategic tool to organize and display products in a way that maximizes sales and enhances the overall shopping experience.

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Nexgen Marketing posted on 02/28/2024 12:00 AM

A B2B planogram, short for Business-to-Business planogram, is a visual representation of the arrangement of products on shelves or displays within retail spaces. It is a strategic shelf layout designed to maximize visibility, accessibility, and sales of products.

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Nexgen Marketing posted on 02/21/2024 12:00 AM

Planogramming, the art and science of arranging products on retail shelves to optimize sales and customer experience, has undergone a remarkable transformation over the years. What once began as ordinary sketches and manual adjustments has now evolved into sophisticated software solutions powered by advanced algorithms and data analytics.

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Nexgen Marketing posted on 02/14/2024 12:00 AM

In retail, the art and science of visual merchandising have long been key drivers of customer engagement and sales. How products are displayed and organized within a store can influence consumer behavior and perceptions.

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Nexgen Marketing posted on 02/07/2024 12:00 AM

In retail merchandising, planograms serve as the blueprint for organizing products within stores, aiming to enhance the customer experience and boost sales. A critical aspect of creating effective planograms lies in striking the right balance between assortment depth and breadth.

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Nexgen Marketing posted on 01/31/2024 12:00 AM

Winning back lost customers is a top priority for businesses looking to thrive. While various strategies exist to achieve this goal, one often overlooked yet highly effective approach involves optimizing your store using a planogram.

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Nexgen Marketing posted on 01/24/2024 12:00 AM

Creating an environment that resonates with a broad and varied audience is no longer a mere trend but a strategic necessity. In this pursuit, planograms have emerged as an important tool for fostering diversity and inclusivity within category displays.

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Nexgen Marketing posted on 01/17/2024 12:00 AM

Scrambled merchandising, also known as scrambled assortment, refers to a retail strategy where a retailer broadens its inventory by placing items unrelated to its prime product lines. The goal is to create an engaging shopping experience by surprising and enticing customers, encouraging exploration, and boosting sales with the help of planograms.

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Nexgen Marketing posted on 01/10/2024 12:00 AM

In a retail landscape, maximizing the appeal and accessibility of general merchandise is essential for driving sales. Implementing effective planogram strategies can be a game-changer to drive sales.

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Nexgen Marketing posted on 01/03/2024 12:00 AM

As we step into a new year, retailers are presented with a fresh canvas to innovate and elevate their strategies to maximize sales and enhance customer satisfaction. A well-crafted planogram not only enhances the in-store shopping experience but also contributes significantly to boosting sales by strategically placing products for maximum visibility and appeal.

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Nexgen Marketing posted on 12/28/2023 12:00 AM

Christmas is a magical time of the year, and retailers can enhance the joy of the season by creating Christmas-inspired planogram shelf displays that captivate shoppers and make their holiday shopping more delightful. Beyond mere displays, planograms become the architects of a joyful shopping experience during Christmas, turning every visit to the store into a memorable journey.

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Nexgen Marketing posted on 12/20/2023 12:00 AM

The first few seconds of a customer's entry into a store are crucial. This is when first impressions are formed, and planograms play a significant role in shaping these impressions. A well-designed planogram not only catches the customer's eye but also guides them through the store in a logical and aesthetically pleasing manner.

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Nexgen Marketing posted on 12/13/2023 12:00 AM

Creating emotional connections with customers can influence their purchase behavior. That is why physical stores have an advantage over online stores when it comes to connecting with shoppers using sensory strategies. At the forefront of this approach lies the art of planogramming – a visual merchandising technique that strategically organizes and displays products within a retail space.

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Nexgen Marketing posted on 12/06/2023 12:00 AM

Planogram category management takes this a step further by analyzing customer behavior, market trends, and sales data to optimize the arrangement of products within specific categories. The goal is to create an appealing and logical product layout that not only attracts shoppers but also maximizes sales opportunities.

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Nexgen Marketing posted on 11/29/2023 12:00 AM

Small businesses face numerous challenges in maintaining efficient and error-free merchandising operations. Managing merchandising effectively is crucial for success. Planogram services offer small businesses a powerful tool to optimize product placement and minimize merchandising errors.

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Nexgen Marketing posted on 11/22/2023 12:00 AM

As customers weave through the aisles, their journey is connected to the layout and arrangement of products on the shelves. Planograms emerge as a pivotal tool in this aspect, offering a strategic approach to positioning products to enhance aesthetic appeal and sales.

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Nexgen Marketing posted on 11/08/2023 12:00 AM

Click-and-collect services have become an integral part of the modern retail business. Planogram ensure products are well-organized, orders are fulfilled accurately, and customers enjoy a smooth and efficient experience.

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Nexgen Marketing posted on 11/01/2023 12:00 AM

Planograms are a potent tool for boosting brand visibility by strategically organizing and presenting products in-store. By optimizing shelf layouts, showcasing key items, and creating visually appealing displays, planograms capture the attention of shoppers, reinforcing brand recognition and increasing the likelihood of product purchases.

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Nexgen Marketing posted on 10/18/2023 12:00 AM

Maintaining franchise brand consistency is one of the most important things to get right to maximize your profitability. Planogram ensures optimizing the layout, placement, and organization of products on store shelves, display racks, and even in-store promotional areas.

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Nexgen Marketing posted on 09/27/2023 12:00 AM

Product selection lies at the heart of successful retailing, and it is through data-driven assortment planning strategies that you can elevate your store's performance. Planograms play a pivotal role in ensuring that your store's shelf layout is optimized for sales and customer satisfaction.

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Nexgen Marketing posted on 09/20/2023 12:00 AM

In retail stores, every square foot and every product is important. Planograms help retailers design product shelves by putting their customer’s needs first, keeping their assortment focused and organized, and staying adaptable to changing market conditions to drive sales.

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Nexgen Marketing posted on 09/13/2023 12:00 AM

The art of retail merchandising goes beyond just stocking shelves with products. Planograms are visual merchandising tools that help retailers plan and execute store shelves effectively. With the help of planograms, retailers can design point of purchase displays to capture the attention of shoppers, promote specific products or brands, and encourage impulse purchases.

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Nexgen Marketing posted on 08/22/2023 12:00 AM

Every inch of space within a store is planned and curated to create an impactful shopping experience. Negative shelving involves intentionally leaving some shelves partially or completely empty within a retail space. Effective implementation of negative shelving through planograms requires a deep understanding of store layout, product placement, and shopper behavior.

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Nexgen Marketing posted on 08/16/2023 12:00 AM

Retailers used to rely mostly on their instincts to make decisions about shelf planning, inventory management, identifying which items would draw the attention of customers, and promotions. Planogram retail analytics involves the strategic arrangement of products within a retail space to maximize sales and optimize the customer experience.

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Nexgen Marketing posted on 08/09/2023 12:00 AM

Imagine walking into a store that is no longer just a place to shop, but a realm of imagination, a portal to new experiences, and a treasure trove of thematic wonders. Incorporating thematic displays with the help of planogram software into your retail strategy can transform your store into a captivating zone where customers do not just shop but embark on exciting journeys.

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Nexgen Marketing posted on 07/19/2023 12:00 AM

When it comes to retail merchandising, product visibility is key to driving sales and attracting customers. Your store shelves play a crucial role in optimizing product visibility and creating an impactful shopping experience. Shelf planning solutions such as planograms can significantly enhance product visibility within a retail environment.

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Nexgen Marketing posted on 07/05/2023 12:00 AM

Clearance sales are used as a retail strategy to get rid of excess inventory and appeal to price-conscious shoppers. Planograms help retailers to optimize their inventory, improve cash flow, and create space for new merchandise. This ensures retailers balance their inventory level, promotions, shelf space, and price to maintain sales.

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Nexgen Marketing posted on 03/15/2023 12:00 AM

Retail design has always been an essential part of retail store strategy. Planograms help retailers to set themselves apart from their competitors through shelf planning, product placement, or in-store design.

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Nexgen Marketing posted on 02/15/2023 12:00 AM

Planograms let you plan the placement of items on your retail shelf to maximize sales and customer satisfaction. It helps retailers create a visual representation of an ideal store layout to boost sales. This makes customers stay in stores for longer periods, increasing the likelihood of driving sales.

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Nexgen Marketing posted on 02/08/2023 12:00 AM

Most franchisors face the challenge of aligning their store layout design, shelf planning, and category management with the goals of their franchisees, who may be located half a globe away. Planograms will help you deliver creatively enticing in-store experiences to shoppers by designing and executing the right product displays.

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Nexgen Marketing posted on 02/01/2023 12:00 AM

Upselling will help offer your shoppers a more valuable and higher-priced version of the products they are looking for. Retailers can visually showcase customers the best models with the aid of visual merchandising planograms. Retailers can boost sales and revenue by carefully arranging products on planograms in a way that encourages shoppers to purchase multiple items at once.

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Nexgen Marketing posted on 01/25/2023 12:00 AM

In today’s retail, nearly 60% of customers expect shops to give experiences than just merchandise. Experiential retail is a marketing strategy where brick-and-mortar stores offer memorable shopping experiences beyond browsing or purchasing items. Such stores actively engage customers and entice them to visit the store by offering perks like in-store services or events or advanced visual merchandising solutions.

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Nexgen Marketing posted on 01/18/2023 12:00 AM

Most retailers share the goal of driving more customer traffic and continuing to bring customers back to their stores. Planograms assist retailers in effectively planning and executing store shelves. This aids retailers in achieving optimal product assortment, the right product selection, and accurate stock estimation for the shelves.

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Nexgen Marketing posted on 01/11/2023 12:00 AM

Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, there is no exception. As a retailer, you must consider how each element influences a shopper’s decision to make a purchase. help retailers in designing and executing product displays to drive shopper’s attention and significantly increase sales. This will also determine your customer’s first impression when they see or explore your store.

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Nexgen Marketing posted on 01/04/2023 12:00 AM

A successful retail store depends on more than just a marketing plan or a product range to draw customers. Planograms will help you present products accurately by giving them the right facings and space they need to perform well on shelves. This helps retailers boost their sales and improves store performance.

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Nexgen Marketing posted on 12/29/2022 12:00 AM

A physical store is challenging to build compared to an online store. As a result, most retailers are implementing planograms for better shelf planning and execution of products to entice shoppers. Physical stores not only help shoppers get to see your products, they also provide a sense of trust among your customers since the service is available both online and offline.

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Nexgen Marketing posted on 12/14/2022 12:00 AM

Most stores find it difficult to showcase the right products on shelves and to build an engaging in-store experience to drive customer attention to the store. Planograms aid retailers in shelf planning and execution to help shoppers better visualize products on shelves. This helps retailers display products on shelves and organize stores to drive sales.

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Nexgen Marketing posted on 12/07/2022 12:00 AM

Data-driven planogram needs to be reviewed or updated frequently in order to be successful in retail. Planograms help in-store staff in shelf planning, choosing specific products to display on shelves, and even updating the shelf to increase sales.

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Nexgen Marketing posted on 06/15/2022 12:00 AM

Consistent product availability is the reason behind a positive shopping experience and earning loyal shoppers. . Planogram is the best space planning software to reallocate your shelves with the right number of products to avoid being out of stock and meet the needs of shoppers. If your store runs out of stock, it results in low product availability and affects your business by losing sales and impacts the shopping experience.

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Nexgen Marketing posted on 06/08/2022 12:00 AM

Running a multi-store retail business is no piece of cake, it requires proper planning so that all your stores bring profit. It includes managing sales, inventory, promotions, layout, and shoppers. So, how do you plan your store’s merchandising strategies for multiple stores effectively? The answer is simple – planogram software.

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How to read a planogram?

Jun 24, 2019   |   67831

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36147

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24372

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.