Nexgen Marketing posted on 10/23/2024 12:00 AM

Halloween 2024 is just around the corner, and it is shaping up to be a spooktacular year filled with new and exciting trends. As retailers and businesses prepare for this annual event, it is essential to optimize your store layout and product displays to capitalize on these trends using planograms.

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Nexgen Marketing posted on 10/11/2023 12:00 AM

The season of black cats, carved pumpkins, witches, spooky decors, and dark costumes is approaching. To make the most of this spooky season, retailers need to be aware of the latest trends and adopt effective shelf planning ideas with the help of planogram software to drive customer attention.

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How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.