Nexgen Marketing posted on 04/10/2024 12:00 AM

While the digital marketplace presents challenges, it also offers opportunities for brick-and-mortar stores to enhance their presence and attract customers. By strategically leveraging planogram strategies, traditional retailers can enhance their appeal to customers and drive sales.

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Nexgen Marketing posted on 04/03/2024 12:00 AM

In retail merchandising, creativity and innovation are key to capturing customer’s’ attention and driving sales. Pegboard displays, with their design and customizable layout, offer an opportunity for retailers to showcase products in an engaging and visually appealing manner with the help of planograms.

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Nexgen Marketing posted on 03/27/2024 12:00 AM

Gone are the days when simply stocking shelves with products was enough to entice shoppers. Now, retailers must create an environment that not only meets the expectations of the pre-informed shopper but exceeds them. A well-executed planogram can guide shoppers through the store seamlessly, enhance product visibility, and drive sales.

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Nexgen Marketing posted on 03/20/2024 12:00 AM

In retail, market shifts are not just inevitable; they are a constant reality. From changes in consumer behavior to economic fluctuations and technological advancements, retailers face a myriad of challenges that can impact their bottom line. By strategically organizing products using planograms based on factors such as popularity, seasonality, and profitability, retailers can maximize the efficiency of their retail space and enhance the overall shopping experience for customers.

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Nexgen Marketing posted on 03/13/2024 12:00 AM

Balancing standardization and local appeal approach in retail space is not merely about meeting local expectations, but also about curating an enticing global brand narrative that remains consistent while expressing its unique local flavor. Planograms serve as a strategic tool to organize and display products in a way that maximizes sales and enhances the overall shopping experience.

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How to increase sales of soft drinks?

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21121

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.