Archive by tag: Cross-merchandisingReturn
Category Management and Cross-Merchandising to Ensure Customer Loyalty
There are tools and methodologies that can be used in the merchandising of a store. An effective combination of these can be a significant sales booster for the retailers. Exercising Category management along with using planograms as a tool for easy product arrangement is one such effective combination. To enhance this combination even more, cross-merchandising can be incorporated as one of the protocols while planogramming.
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| Categories: | Tags: category management, cross-merchandising, customer loyalty, improve customer loyalty, Planogram | View Count: (718) |

Planogramming Cross- Merchandising

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Planogramming Cross- Merchandising
Cross-merchandising is a powerful strategy to stay ahead in this competitive retail landscape where shoppers are seeking an experiential shopping environment. It is a merchandising methodology of arranging products from different categories together. The products placed together shouldn’t be any random products but have some logical connection to prompt the shoppers to make the purchase.  
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| Categories: | Tags: Cross-merchandising, Advantages of cross-merchandising | View Count: (1754) |



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