Archive by author: Nexgen MarketingReturn
Overcoming Retail Execution Obstacles With Planograms
The retail industry has seen tremendous growth over the last few decades. Rapid changes in customer demands combined with technological advancements have increased competition in the market. Today, retailers are optimizing every opportunity possible, to create value for customers. Considering the limited amount of store space available, retail space planning is fundamental to the success of any brick-and-mortar store. This realization has prompted many retail to choose planograms for successful ...
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Planogram’s Role in E-commerce Sector
With an increasing trend favoring online sales compared to brick-and-mortar, marketing tactics have also changed vastly. However, planogram remains an ideal choice for both- a physical store or an online website.
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| Categories: | Tags: Planogram, planogram for online store, E-commerce planogram | View Count: (161) |
Dynamic Merchandising Practices Require Store Planogram Tools with Flexible Features
The retail world is now moving more and more towards digitization. The concept of Machine Learning and Big Data Analysis makes the customers’ every move in the store an evaluating point to come up with new and more influencing product and store display strategy. In the retail industry, CPG firms are expected to offer retailers with new insights to maximize store-shelf efficiencies to deliver the consumers the expected shopping experience. Hence, CPG firms should adopt new tools and practices th...
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| Categories: | Tags: store planogram, planogram store layout, planogram store, planogram store layout | View Count: (476) |
How shopping would be expected to look like after COVID-19?
As the COVID-19 crisis goes on spreading and affecting the daily lives and businesses of humanity, it is very clear that post this crisis the retail store businesses and the shopping behavior will also be affected. During this tough time, the retailer should come up with a plan so resilient that their sales do not have to suffer after this pandemic or in any other such crisis that hits the world in the future.
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| Categories: | Tags: Shopping after Covid 19, virtual reality shopping, planogram, visual merchandising | View Count: (531) |
How Will COVID-19 Impact The Retailers and The Shopping Habits of Consumers? 
The damage to come in the coming months post COVID-19 intends to give the retailers a hard time. It will be a precarious bridge to normalization with anxious consumers, an on-off success in sales, inhibiting efficiency and the health protocols that ought to be applied on your retail grounds. The retailers will have to consider new environments for their stores. Ones that convince the consumers that they are walking on safe grounds as well as serve its purpose in maximizing sales. The strategies ...
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| Categories: | Tags: covid 19, retail management, covid 19 impact on retailers, impact of covid 19 on shopping patterns | View Count: (401) |
Category Management and Cross-Merchandising to Ensure Customer Loyalty
There are tools and methodologies that can be used in the merchandising of a store. An effective combination of these can be a significant sales booster for the retailers. Exercising Category management along with using planograms as a tool for easy product arrangement is one such effective combination. To enhance this combination even more, cross-merchandising can be incorporated as one of the protocols while planogramming.
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| Categories: | Tags: category management, cross-merchandising, customer loyalty, improve customer loyalty, Planogram | View Count: (718) |

Assortment Planning - A Complete Guide

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Assortment Planning - A Complete Guide
Assortment planning in retail involves selecting the collection of products which will be on offer in particular locations and during a specified season. It considers the financial objectives and seasonality of the product selection in a way so that both you and your customers gain from the outcome. Making the right product picks and bringing in the right quantities of supplies to match market demand are decisions that collectively make an assortment plan.
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| Categories: | Tags: Assortment planning, assortment plan, assortment planning process, merchandise assortment | View Count: (669) |
Color Blocking – Factors to consider while planograming
We live and shop in a customer experience economy where the very idea of physical store has changed. Customers won’t necessarily buy from you just because you have a great product and a big store. Customer are looking for emotion connections and personalized experience. Colors have the power to set the tone for customer experience, grab customer’s attention and inspire different emotions.
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| Categories: | Tags: color blocking, color block, color blocking in retail | View Count: (1517) |
Top displays in visual merchandising
In this digital era where the attention span of human beings is dwindling, the role of attractive displays to increase your store walk-ins is undeniable. There are different types of displays that visual merchandisers use to communicate with shoppers. 
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| Categories: | Tags: Retail displays, displays in visual merchandising, racks for shop displays, store fixtures, retail shelving, retail fixtures | View Count: (1717) |
   Why use planograms for visual merchandising?
Planograms are the most effective tools that assist you in planning your visual merchandising. Product placement is one of the integral factors of visual merchandising. 
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| Categories: | Tags: Visual merchandising planograms, planograms for visual merchandising, Visual merchandising, Planogram software for visual merchandising | View Count: (1696) |
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