Nexgen Marketing posted on June 05, 2018

Organizing different products on retail shelves according to the decided strategy is not an easy task. With so many different factors to take into account, there is no question that retail managers or the category management team find it much easier when they use planograms for shelf space planning.

Nexgen has been approached by many companies for cost effective solutions for planogramming. All these companies are well established in their industries; a multinational confectionery, food, and beverage company, a leading soft drink company and a pioneer company in the wine industry. They have been using planogram solutions like Apollo, JDA and Spaceman for some time but they could not make the most out of those software.

These companies were looking for alternate planogramming solutions which are much more user friendly and less complex. The main reason being that most of the features provided by solutions like Apollo, JDA and Spaceman were not utilized to the fullest thereby the cost benefit for such solutions were not favorable and was turning out to be sunken cost. The training cost for JDA similar planogram software were also adding to the overall cost.

In search for a solution to either replace or cut down on the number of licenses of their existing planogram solution they found Nexgen POG. All the clients were impressed by Nexgen POG, the easy to use, affordable and cloud-based planogram which are sold as a readymade solution and as a customized planogram. Nexgen POG caters to their needs with all necessary basic functionality required to run their business. Since the solution was a good fit they were able to tremendously reduce the cost of their space planning either by reducing the number of licenses or replacing their existing solution by buying the unlimited license model of Nexgen POG. The team also found Nexgen POG easy to use without any major training or guidance.

Looking for a cost friendly space planning? Get your Nexgen POG free trial now!


Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   32863

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   22014

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21167

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.
<