Nexgen Marketing posted on May 07, 2018

Retail space planning is a fundamental part of the retail industry and retailers around the world work towards building and improving their space planning capabilities. Have you been tasked with planning your products on shelves? Yes, it involves a lot of effort, planning and strategy. Usually big retailers hire a category management team for their space planning needs and also assign another team to carry out the implementation of the planograms or space plans.

Here are 4 things that you can do to build an effective space planning team.

1. Invest in each person in your team:

Space planning is not just limited to a few tasks and the category management team. The whole team in an organisation can contribute to space planning or planogramming thereby increasing the efficiency of space management. You can provide each person in your team with proper training, support and mentorship that they need to succeed.

2. Make sure your team knows the importance of space planning:

It is always better to make sure that your team has a clear understanding about the impact space planning has on sales. Giving them opportunities to understand planograms can increase their productivity.

3. Provide your team with a planogram software:

It would be difficult for any team to perform when they are not provided with the tools they need. Of course, your core team, the category management team works on a sophisticated planogram and provide the created planograms to the non-core team for implementing in the store. Often the non-core team will have to wait for the category management team for approving any changes that need to be made on the planograms, which may affect the sales of the product. Providing a simple and user-friendly planogram software to non-core users like sales team can overcome these situations and work efficiently.

4. Define the roles and tasks:

Creating job roles for each of the team or employee and assigning the right person with the right role can simplify the task tracking process.

Nexgen POG is an easy, powerful, affordable and highly user-friendly, web based planogram software.Check how Nexgen POG can help you improve your sales! Get your Free Trial now!


Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   32986

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   22170

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21311

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.
<