Nexgen Marketing posted on January 07, 2021

Undoubtedly, store staffs are the main driving force behind every retail business. Without staff, a store cannot function. Therefore, developing their skills and improving their efficiency is a priority for every retailer. While an enthusiastic and dynamic sales team can contribute immensely towards retail productivity, a disengaged and unskilled team can cause a business to suffer. In this blog, we will explore how planograms can help improve the productivity and efficiency of store staff.

Planograms are visual merchandising tools that contain detailed drawings of the store layout. They help retailers in developing and executing store specific merchandising strategies. The goal of any planogram software is to make sure that the right product is available in the right location and time for increased product visibility and buy-ins. So, what is the role of planogram in increasing store staff efficiency? Read on to find out.

1. Integration

To ensure complete space planning optimization, retailers commonly use a combination of planogram software, store planning and range planning software. Hence choosing a space planning software that integrates the functionalities of all three applications in a single platform is very important. A single platform ensures an easy user interface for all space planning applications. Such an integrated system is very helpful in eliminating mundane tasks such as updating each software separately, switching between applications and learning the process.

2. Planogram template

Although product assortment changes happen on a regular basis, the fixtures and shelves remain the same. Hence planogram templates can be used instead of creating same fixtures every time a new planogram is made. Modern planogram software allows users to create planogram based on predefined standard templates as well as those with custom dimensions. Examples of standard templates include gondola, coolers, peg boards etc. Using planograms templates is a great way to reduce design time and increase efficiency. It also makes planogram creation easy and reduces chances of errors.

3. No mock-up needed

Mockups are commonly done to understand how a new created fixture will look. However, such tasks can be time consuming and labor intensive. There are a variety of tasks that a store staff needs to carry out. Hence using software to carry out labor intensive task can greatly increase their efficiency as they can invest time and effort in other important tasks. This is where a planogram comes to play. Planogram allows users to see designs from a customer point of view without any mock-ups. New age planograms have innovative designing tools that create realistic 3D view of planograms. Beyond a realistic view, planograms also guarantee accurate dimensions of products and shelves when implemented in stores.

4. Planogram sharing

Planograms are used by multiple departments in an organization. Hence, they are shared often. In fact, easy planogram sharing is an important part of efficient planogram process. With modern cloud-based planogram software, planograms can be instantly shared across different departments and store locations. Moreover, users can also track and control all planograms shared online.

Planogramming with Nexgen POG

Nexgen POG is a cloud-based visual merchandising tool. It is a powerful and intuitive planogram solution that is cost effective and easy to use. It comes with an array of features including online sharing, multi device compatibility, customizable template, unlimited licensing, report generation and much more. Anyone from an expert to a novice can use POG to create store specific planograms with minimum effort. Nexgen POG is being used by some of the world’s largest retailers for space planning and space optimization resulting in improved sales and higher profits in stores.

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