For retail outlets, visual merchandising is an integral part which helps in improving sales. Visual merchandising options include anything that is used to influence customers that are placed inside or outside a store. There are several ways in which customers can be influenced such as display hangings, store layout, shelf space arrangements, etc. Out of these, shelf layout serves a critical role in the selection of products by the customers.
The arrangement of products on a shelf is a major factor which leads to making customers more interactive and will improve store sales. It is because, when a customer enters a store the points of interaction are shelves. When shelf space successfully influences the customers then the purchase behavior can also be controlled. There are different formats available to display products. The possible designs in which a shelf can be designed are:
Gondola retail displays are large displays which have multiple shelves to arrange products on the racks. Products such as fast-moving consumer goods are best suitable for this type of display. Food and beverages, personal care products, cosmetics, home care products, etc can be used to display in a similar manner. In supermarkets, gondolas are often used for storing a large variety of products of similar brands with ease. This display method can be used in stores where a large variety of products are sold and space available is abundant. Using brand or color blocking techniques will help to increase the sales of your retail store. For implementing such techniques to the shelf most suitable solution is a planogram designing software. Using a planogram, gondolas with a variety of products can be designed easy and fast.
- Point of Purchase Retail Display
This account for product displays near the billing counter which may cause impulse buying. These types of displays are very small and perfect fit to be placed near the checkout point of the store. It can be used in supermarkets as well as in small ones. Products suitable include candies, chocolates, mouth fresheners, and similar products preferably in small volume packs. The arrangement of products in small displays should be planned with care. This can be done by using a planogram software. Specialize planogram template for these displays will help to design the product placement.
In this type of display wall mounts are used to display various products attached to the wall of the store. Products that could be displayed on a slat-wall include foot wares, gift items, stationaries, accessories, etc. The mounts used on the slat wall can be designed according to the product that should be mounted.
Garment racks are used to hang apparels. These racks help the customers to view the design and stitching of garments and decide what is needed and what is not for the customer. Compared to keeping apparels folded in shelves this is less time consuming and easy. A garment rack should be designed with care, this will help to attract customer attention. Now planograms can also be used to arrange garments in displays. Planogram templates for arranging racks as well as shelves to display garments are now available to make shelf planning for your garment store.
Table displays are used to display product such as cosmetics, apparels, etc. Display tables help to display size and color verities of a single product such as garments, cosmetics, etc. The important feature that makes the display tables interesting is that it helps to organize and group the products and it also improves the level of interaction of the product with customers. The designing process can be made confusion-free using easy planogram software. With a planogram, designing a table display is less confusing and easy to design.
The products such as tools and other equipment that can be hanged. Products which can be hanged can use a pegboard. Pegboards can be free-standing or can be placed at the end-caps of display units or gondolas. Planogram for pegboard will help to design displays specific to products to be displayed.
Dump bins are used to dump the products that are closing the expiry date. This is used to boost the sales to discounts to products approaching the expiry date. It will help to sell products at a faster rate before the expiry of the product and thereby avoid the loss that could happen to the store.
Specialty displays are displays that are specifically designed to display specific products such as coolers. Specialty displays are not confined to coolers. Some products need cooling for storing them. Similarly, wine bottles can be stored in specifically designed racks. Those types of products that require specific types of displays are displayed using specialty displays designed for them. Specific planograms for different specific displays will improve customer response to specific displays.
Corner racks are perfect solutions to attract customer attention to specific products. The products can be of premium quality, or attractive in nature. The products that can be displayed on a corner display include gift items, cosmetics, accessories, premium quality products, etc. Corner displays are the point of attraction in the majority of stores. To make use of the benefit of the corner shelf, products and arrangement in a shelf should be carefully decided. So, planograms design software can be used to ensure that the corner displays are attractive enough for customers.
Planogram is a tool that is used to communicate how to merchandise your shelf space, ensure enough inventory levels on the shelf or display, use space effectively and thereby influence the customer on buying decision. Planograms consist of the visual representation of the product placement in the shelf space. Products are placed on the shelf based on the planograms designed by the category management team. Planogram consist of varieties of templates suitable for various products. The templates include gondolas, coolers, wine racks, pegboards, slat walls, etc. The first step for designing a planogram is to select a suitable template then products that should be added to the product bin. After this step, you can either design the planogram manually or use an auto-generate option. Auto-generate option help to create planogram based on pre-set rules.
Nexgen POG is an easy planogram solution which helps you to create planogram in simple steps. It has standard templates available in varieties mentioned above and in different dimensions. This will help in minimizing the time required to create planogram. It is not only simple but also cost-effective. Explore planogramming with templates available in Nexgen POG.
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